Startups ignore story-led growth at their peril. Early on, Facebook had to focus on shoring up its technical foundations, so it left the storytelling to users and journalists. Eventually, that cost the company dearly, and had to rebrand to Meta.
By Randall Bennett
Read more
By
By
By
If you tell your story well, marketing will be natural. If you don't, you have to pay for performance
By Randall Bennett
Read more